Keep guest enquiries, preferences and conversations in one place. Follow up on group requests and returning visits with a clear owner and a personal touch.
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A restaurant guest CRM is software that stores every guest's profile, preferences, visit history and loyalty status in one guest database. HospitalityTechAI helps restaurants, bars and private-dining teams recognise regulars and VIPs, reactivate guests who've drifted away, and send personalised follow-ups after every booking — working alongside your existing reservation and POS tools rather than replacing them.
Built by a product studio
Part of HexaTech, HospitalityTechAI brings a restaurant guest CRM, reservations and loyalty into one workspace — built to be UK GDPR-aware and to sit alongside the reservation and POS tools you already run.
What you can do
Every booking builds a single profile: contact details, party sizes, dietary needs, seating and dish preferences, allergies, special occasions and a full visit history — so a returning guest is recognised the moment they book, not when they're already at the table.
Tag VIPs, regulars, big spenders, first-timers and lapsed guests, then build segments you can act on — the same segments that feed Loyalty campaigns and targeted follow-ups.
Surface guests who haven't visited in a while and re-engage them with a timely, personalised message or reward — turning a dormant list into covers.
Store birthdays and preferences and trigger the right gesture at the right time; the AI Guest Host can handle enquiries and follow-ups 24/7 so nothing slips during service.
Role-based access means the team sees what they need and no more; the platform is built to be UK GDPR-aware, with support for consent, access and deletion requests. Data stays your data.
See repeat-visit rates, segment sizes, reactivation results and revenue signals so you can decide who to nurture next.
How it works
A guest books by web, chat or message and the details flow straight into your guest database — no re-keying, no lost notes.
Preferences, party size, dietary needs, visit history and special occasions attach to one guest profile that grows with every visit.
Tags and segments — VIPs, regulars, first-timers, lapsed guests — make the database something you can actually act on.
Loyalty and the AI Guest Host read from the same records to send the right message, reward or reminder to the right guest.
Is it the right fit?
| Best fit for | Restaurants, bars, private-dining teams and small groups that want one guest database — profiles, VIPs, preferences, birthdays, visit history and segments — feeding personalised follow-up and loyalty, layered onto the tools they already run. |
|---|---|
| Not ideal for | Businesses wanting a full hotel PMS, a general-purpose sales CRM (Salesforce/HubSpot-style), or a venue with no repeat-guest relationship to nurture. |
| Key features | Guest profiles & visit history, VIP tagging & segmentation, inactive-guest reactivation, birthdays & preferences, personalised follow-ups (AI Guest Host), Loyalty campaigns, role-based access & UK GDPR controls, guest & revenue analytics. |
| Next step | Book a demo to see your own guest database modelled — or start with the Guest CRM module and add Loyalty when you're ready. |
Who it's for
Build a regulars list that survives staff turnover — profiles, preferences and history in one place instead of a paper book.
Tag and look after your best guests, remember what they drink and give them the welcome they expect every time.
Keep occasion notes, dietary needs and contacts for every party, ready to personalise the next enquiry.
Unify guest data across sites so a regular at one venue is recognised across the group — no siloed lists.
FAQ
It's built for restaurants, bars, private-dining teams and small groups that rely on repeat guests and want their profiles, preferences and visit history in one place. If you're trying to recognise regulars, look after VIPs and win back lapsed guests, it fits. It is not designed for hotels; hotel guest data is handled by our sibling site.
No. HospitalityTechAI is designed to work alongside your current reservation and POS tools, adding a dedicated guest database on top. It's a hospitality-specific CRM — focused on guests, visits and loyalty rather than a general sales pipeline — so it complements what you already run instead of replacing it.
Pricing depends on your venue size and which modules you use, so we scope it on a quick call. The fastest way to see fit is to book a demo — we can model your guest database — or message us on WhatsApp with your questions.
Yes — it's built to sit alongside existing reservation and POS tools so guest data flows into one profile rather than living in separate silos. Tell us your current stack when you book a demo and we'll confirm how the guest CRM fits into your setup.
Most venues are up and running quickly because you're adding a guest database, not migrating your whole operation. Timelines depend on how much existing guest data you want imported and cleaned up front — we'll give you a realistic estimate on the demo call.
Yes. The AI Guest Host answers enquiries 24/7, qualifies intent and can send confirmations, reminders and follow-ups — so out-of-hours contact is captured into the guest profile instead of lost, without tying up a member of staff.
Yes, this is central to a CRM. Profiles, preferences and history are stored to help you serve guests, and the platform is built to be UK GDPR-aware — you control what's captured, role-based access limits who can see what, and you can honour consent, access and deletion requests. Confirm specifics with us during onboarding for your own compliance sign-off.
Yes. Role-based access controls mean front-of-house, management and marketing each see what they need and no more, so sensitive guest details aren't exposed to the whole team. You decide the roles and permissions during setup.
The CRM is the data layer: the same profiles, segments and visit history feed Loyalty rewards, tiers, birthday perks and campaigns, and drive personalised follow-ups. Because loyalty reads from real guest records, the right guest gets the right message — see our loyalty programme for restaurants.
It can help. The guest database surfaces inactive or lapsed guests as a segment you can act on, and you can re-engage them with a timely, personalised message or reward through Loyalty — turning a dormant list back into covers.
